Everything around how podcasts are discovered and distributed is broken. This is due to the failing RSS model that has led creators to dig themselves into the graveyard of content that exists on major audio platforms. Here’s how we fix it:
A true platform with audio network-effects does not exist. A network effect is when a platform has the ability to add more users inside of the network and supply demand (consumers) with supply (content from creators). This exists on many platforms, but none for audio.
YouTube is an example. Creators upload videos, consumers search and find videos. The network effect is intrinsic to YouTube — each new user adds value to the network as it grows. The more people creating, the more content there is to consume. More consumers = more attention
In audio, this does not exist. The reason for this is because there is not a true search engine for audio. There are platforms that connect to RSS feeds. These RSS feeds syndicate and distribute your content cross platform. They don’t make it searchable.
The problem with non searchable content that is algorithmically recommended (think how youtube puts videos in front of you with you asking) is that it leads to lack of discovery of content. The creator must now drive all the traffic to the platform. This is absurd.
If there was a place where people could go to search and find audio, consumers would easily find and access new content. The beneficiaries of that would be the creators whose content is being found in audio format. Currently that content is dying in an RSS feed going nowhere.
We’re changing that with @audeacompany.
Download our app — we’re changing everything for audio distribution to actually get podcasters discovered.
Amit Kukreja is thecofounder/ceo of Audea — a new platform to get audio-ideas discovered at scale. You can find him on twitter here & email him at amit@audea.io.
