Podcasts Are Not Immortalized Through the RSS Feed

Podcasts DIE after they are initially posted into an RSS feed which keeps the rat-race cycle of content in audio continuing. This makes zero sense. If you’re creating amazing audio content, it should live forever and constantly gain you impact. Here’s Why and How:

The problem with current audio platforms is that they don’t operate via search. This means that once you publish an episode, it gets into your RSS feed and stays there. An amazing episode from 2017 is stuck 4 years into your RSS feed. This is really, really bad.

If you’re creating a timeless library of content, many of your episodes likely can provide value regardless of the year. The KEY becomes if you post them onto a platform that can actually bring them back to life after they have been posted. None of the audio platforms do this.

YouTube is an excellent example of doing this. Video from 2009 can be relevant in 2019 if the keywords make it. I looked up “uber” and found an Uber CEO interview from 2009. Watched the whole thing. Subscribed to the channel for discovering them. Old content = continual value

Now, audio content doesn’t have this. The RSS model means you upload your audio in one feed and now the 10,000 apps that collect your content just host it. NONE OF THEM ALGORITHMICALLY TARGET AND CURATE THEM TO PEOPLE. Especially not content from years ago.

When’s the last time you had a 2009 podcast episode relevant to what you care about pop into your feed? Likely never, because the host platforms are not search engines for audio. They don’t IMMORTALIZE your content.

This is why we built Audea — we want to fundamentally change how audio content is discovered and distributed, to actually bring discovery to audio at scale.

You can check out Audea’s website here.

Our App is here: https://apple.co/3CbQwZE

Amit Kukreja is the cofounder/ceo of Audea — a new platform to get audio-ideas discovered at scale. You can find him on twitter here & email him at amit@audea.io

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