For anyone who does audio or podcasting content, it’s really important to understand this core element when it comes to getting you stuff heard: And to understand this, let’s go down the path I had to discovering a new youtube channel last night: Okay, so I’m a HUGE Albert Camus…

Getting your podcast on all platforms does nothing to get your podcast consumed. New people that enter the podcasting game are so, so excited (I was one of them) to link to 5 thousand pod apps for people to listen to their content. In reality, it goes against…

Every single podcast service out there saying they will make your podcast more discoverable is lying, flat out. I will explain why in this thread, but don’t worry if you’ve paid for these services. I’ve paid for BS courses before — we all get trapped. Here’s the truth: Look, getting…

The only real way to discover new content is for it to show up in your face. For podcasts, this type of feed doesn’t exist. It’s not that complicated. Think about how you discovered the people you follow on twitter everyday. Their tweets showed up. You clicked. You Followed. Now…

RSS feeds don’t get content discovered. It’s silly to think that being everywhere can someone how lead to your content being discovered. It’s literally nonsense. If you are everywhere, on every platform, but no one is searching for you or getting recommended content then…This is a really weird…

If you have a podcast and are struggling with gaining an audience, it’s not just because marketing is hard. Everyone wants attention. It’s really hard to get a following. WITH AUDIO, it’s worse. Its like 1000x more harder. There is a reason for this. Unlike other platforms that…

The core reason I believe podcasters have a hard time growing their audience has nothing to do with quality of content. That argument is LITERALLY nonsense. Do you see how many low quality pieces of content go viral everyday on tiktok/ig/youtube? We have a bigger problem here.Content going viral is…

I don’t think transcribing your show and creating show notes actually does much for discovery. It’s quite laughable that podcasters think it does. Here’s why: Your transcript on a weight loss podcast is not going to rank for the terms “weight loss.” Google is indexing the entire world’s knowledge. And…

Everyone knows that podcast discovery is a problem. So a bunch of companies are trying to make “podcasts more discoverable.” This is an INCORRECT WAY of solving the issue. We need to burn the whole house of “podcasting” down. Here’s How: I think podcasting as a brand itself is weird…